Driven by quality, fueled by knowledge and customer service - that's Lionparts.com.
Eric Howard, steered by his passion for power sports, founded Lionparts.com in the basement of his mother's house. Racing everything from snowmobiles to dirt bikes was more than a hobby. Eric's weekends were spent fixing up his toys and keeping them in fighting shape for the roads, trails and waterways.
It was important to Eric to work with reputable sellers quality manufacturers and top suppliers and they weren't always easy to find.
Eric, known in the power sports community through his blog, developed a reputation among major distributors and manufacturers, fostering trust and strong business ties.
On the hunt for a partner who could help him harness his passion, Eric sought out entrepreneur Shmuel Gniwisch to help bring his hobby for power sports online. His goal was to create an online hub for premium power sports and accessories - a place where buyers know they're buying a top quality product from a knowledgeable seller.
Gniwisch is the founder of Ice.com, a pioneer in the e-commerce world. His business savvy, paired with Eric's industry insight has allowed Lionparts.com to grow into the premier power sports and accessories online retailer in the United States.